Taobao offers a wide range of global brand goods, with hundreds of brands and retailers supplying both Chinese and international products.

It features a diverse supply from small and medium-sized vendors, including creative and uniquely designed goods from new entrepreneurs.

Taobao provides a safe and seamless shopping experience with integrated local e-wallets, credit card payments, and cross-border direct shipping.

The app supports English in some regions, enhancing user experience with smoother navigation and understanding.

Users can enjoy abundant promotional activities throughout the year, with discounted prices and platform benefits for affordable shopping.